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Social Networking is an entertainment. It is an online service it has become very popular during the past few years. People use Social networks to post information,meeting new friends and promote their business.
Social Marketing
Social marketing is a systematic marketing application and Social marketing was born as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to sell ideas, attitudes and behaviors. The structured planning process allows you to make well-informed decisions about what audiences to target, what are their specific needs, and how you can meet those needs. The development of programs or products to effectively change behavior can be accomplished by understanding your audience.
Important Social Marketing Concepts
Social media is the very good market place for Social marketing.-The ultimate objective of marketing is to influence action;
-Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur;
-Programs to influence action will be more effective if they are based on an understanding of the target audience’s own perceptions of the proposed exchange;
-Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments
-Recommended behaviors always have competition which must be understood and addressed
Social Networking Facts
Facebook Facts
Facebook has become popular,innovate and evolve and the the last 12 months have seen the new timeline introduced to personal profiles and brand pagesSome more Facebook Facts and Figures
Monthly active users now total nearly 850 million
250 million photos are uploaded every day
95% of Facebook wall posts are not answered by brands.
70% of local businesses use Facebook.
The U.S. has the largest number of Facebook users.
The country with the second-largest Facebook population: Indonesia.
20% of all page views on the web are on Facebook
Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%.
425 million mobile users
100 billion connections
57% of users are female
Twitter Facts
There are over 465 million accounts175 million tweets a day
Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of all users are considered “extremely active,” checking in several times per day.
1 million accounts are added to Twitter every day
55% of all Twitter users use the service to share links to news stories, and 53% retweet others.
Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
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Google+ Facts
Launched on June 28, 201185% of global Internet users every month.
Google+ reached 10 million users by July 14, 2011
67% of Google+ users are male
Google “+1″ button is served more than 5 billion times daily
It is gaining 625,000 users per day
In less than one day the Google+ iPhone app became the most popular free application in the Apple App store.
Youtube Facts
3rd most visited website according to Alexa2 billion views per day
It handles 10% of the internet’s traffic
Average YouTube user spends 900 seconds per day
44% of YouTube’s users are aged between 12 and 34
Over 829,000 videos are uploaded every day
Average video duration is 2 minutes 46 seconds
Linkedln Facts
2 new members join every secondUSA leads membership at more than 57 million, Europe has more than 34 million members
60% of its members live outside the USA
In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platform
LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)
The fastest growing demographics are students and recent college graduates
Revenues for 2011 reached $522 million
LinkedIn is the 36th most visited website in the world
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